Insight nr. Ⅰ
The topic “website” occurred in 3% of the reviews and has an average grade of 2,00 / 5. Some complained that the online store doesn’t have its own phone support, making it difficult when in need of assistance. It was also mentioned that in some cases, products in-store were almost twice the price as the prices online.
Insight nr. Ⅱ
The topic “ordering” occurred in 2% and has an average grade of 2,13 / 5. This topic refers to the lack of confirmation when ordering and only getting messages telling you that you have made a payment. It seems that some didn’t receive any notifications about whether the order had been processed or not.
Insight nr. Ⅲ
The topic “prices” occurred in 2% of the reviews and has an average grade of 1,79 / 5. This topic is related to “website”. As mentioned previously, some customers were dissatisfied with the fact that there are different prices online and in-stores.
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Conclusion and suggestion
Based on our insights from the review data, we would suggest that Apotek1 consider what prices they decide for the products in stores because is it really fair that customers sometimes pay twice as much in store compared to buying it online? Also, they should make sure customers receive a purchase confirmation email.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Facebook.
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