Analysis of Karen Millen reviews indicate need for reform on how they are marketed

Caption of Karen Millen runway show.
Photo: Alpha

Insight nr. Ⅰ
The highest-rated topic is “waiting times”, with an average grade of 4,26 / 5. A grade rated this high suggests that the waiting times are not a problem for the company. The occurrence of this topic is 14%. Sentiment has been rising consistently since 2018.



Insight nr. Ⅱ
The lowest rated topic is “price”, with an average of 1,36 / 5. The occurrence is 7%. Sentiment has been slowly increasing since 2020.

Insight nr. Ⅲ
“Website” is mentioned quite a lot, with an occurrence of 19%. The average grade is 2,22 / 5. Since 2018 this sentiment has been rising as well.

Caption of the topic “website” from the dashboard of this analysis.

Conclusion

Sentiment has a trend of increasing since 2018 on several topics. This suggests an awareness of shortcomings from Karen Millen. As customers think prices are a negative topic, Karen Millen might want to reconsider how they brand themselves. Prices are not usually a topic for clothing and fashion since brands are a big part of pricing, and as such the relationship between branding and pricing seems to be off for Karen Millen.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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