Insight nr. Ⅰ
The highest-rated topic is “waiting times”, with an average grade of 4,26 / 5. A grade rated this high suggests that the waiting times are not a problem for the company. The occurrence of this topic is 14%. Sentiment has been rising consistently since 2018.
Insight nr. Ⅱ
The lowest rated topic is “price”, with an average of 1,36 / 5. The occurrence is 7%. Sentiment has been slowly increasing since 2020.
Insight nr. Ⅲ
“Website” is mentioned quite a lot, with an occurrence of 19%. The average grade is 2,22 / 5. Since 2018 this sentiment has been rising as well.
- If you found this analysis interesting, you might also be interested in our analysis of Uniqlo NYC!
Sentiment has a trend of increasing since 2018 on several topics. This suggests an awareness of shortcomings from Karen Millen. As customers think prices are a negative topic, Karen Millen might want to reconsider how they brand themselves. Prices are not usually a topic for clothing and fashion since brands are a big part of pricing, and as such the relationship between branding and pricing seems to be off for Karen Millen.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.
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