Intermarché simply does not understand advertising

Caption of Intermarché storefront.
Photo: Dotorr

Insight nr. Ⅰ
“Prices” is the most mentioned topic, with an occurrence of 17%. The average grade is 1,63 / 5, making it the second highest-rated topic. Sentiment has seen an overall increase since 2016.

Insight nr. Ⅱ
“Advertising” has an average grade of 1,04 / 5. The occurrence is 9%. Sentiment has been stable since 2017.

Insight nr. Ⅲ
“Contact” has an average grade of 1,18. Occurrence is 12%. Sentiment has decreased since 2016.

Caption of the topic “contact” from the dashboard of this analysis.


From our analysis, we see that customers seem to greatly dislike “advertisement”. This makes us curious, are the ads that horrible? Or what is going on? Intermarché should probably change their tactics of attracting customers – maybe hiring a new advertising agency could be useful.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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