Hulu’s ads seem to be driving away their customers

Caption of a man in front of a TV.

Insight nr. Ⅰ
The topic “streaming” has an average grade of 3,46 / 5 and occurred in 10% of the reviews. It seems that on several occasions, there have been streaming issues when using Chromecast. Some claimed that they’re frequently getting error messages, being unable to play a show and have to restart the app, which is not always working.

Insight nr. Ⅱ
The topic “ads” occurred in 11% of the reviews and has an average grade of 3,40 / 5. Some users complained about the ads being annoying, and that you’re forced to rewatch them if you happen to rewind or exit a show.

Insight nr. Ⅲ
The topic “subscription” occurred in 5% of the reviews and has an average grade of 3,47 / 5. As mentioned previously, some users find it frustrating that they have to watch ads, even though they’re paying for a subscription. It was also mentioned that some can’t seem to watch shows that are included in their subscription, due to constantly receiving error codes.

Caption of the topic “subscription” from the dashboard of this analysis.
  • If you found this analysis interesting, you might also be interested in our analysis of HBO!


In our analysis, we find that Hulu users are annoyed by all the ads. There is a feeling among customers that paying for the subscription should be enough and also result in a streaming service free from ads. Maybe customers are willing to pay a higher price to get rid of the ads? Right now, Hulu takes both the money and wastes their customers’ time.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on App Store.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!