Amazon Prime’s glitches create unhappy customers

Caption of a TV with a picture of Amazon Prime streaming service.
Photo: Ajay Suresh

Insight nr. Ⅰ
The topic “casting feature” has an average grade of 4,85 / 5 and occurred in 2% of the reviews. It was mentioned that some found it inconvenient that they couldn’t cast videos with, for example, Google Chromecast. Instead, it seems that you have to purchase and use Amazon’s “fire stick”.

Insight nr. Ⅱ
The topic “updates” occurred in 2% of the reviews and has an average grade of 4,92 / 5. Some users claimed that the app started to crash constantly, after updating it. It seems that in some cases, it didn’t help to delete and reinstall the app.

Insight nr. Ⅲ
The topic “iPhone” occurred in 2% of the reviews and has an average grade of 4,93 / 5. It’s related to the topic “updates”. Some complained that they had problems trying to rent and play movies on their iPhones.

Caption of the topic “iPhone” from the dashboard of this analysis.


The main issue among Amazon Prime users is that they can’t use Chromecast to cast their videos. It feels unnecessarily complicated to be forced to buy Amazon’s “fire stick” to watch your favorite shows. Other than that, Amazon need to work even harder on their quality assurance. If they manage to reduce the bugs and glitches, maybe the app won’t crash as much.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on App Store.

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