Is Vivino any different from their competitors?

Caption of several racks of wine.
Photo: Rexness

Most of us enjoy the occasional wine from time to time. It’s a perfect addition to any dinner due to the many available types of wines and flavors. Though… how do you tell the difference? Distinguishing red wine from white wine is simple enough. As the name implies, they have different colors and they taste very different as well. As to distinguishing two wines from the same color, it’s another story. It’s very hard knowing the difference between two wines and it’s nearly impossible distinguishing a cheap wine from an expensive one. Not even wine connoisseurs can tell the difference. Luckily you don’t have to, with Vivino you know the price and the flavors. It’s a handy feature and something we all should check out. However… does it work?

What did we find out?

As it turns out… it actually does. It’s easy finding what wines you own and drink whilst the search function and suggested wines are highly appreciated. Furthermore, the “label scanner” is liked by customers. So what’s the catch? Unfortunately, Vivino doesn’t differ that much from competitors such as Hello Vino and Delectable. The same features are equally appreciated by their customers. Nonetheless, there are some differences, the positive sentiment is slightly higher for Vivino than other competitors and Hello Vino’s label scanner is actually quite flawed and disliked.

Customers of Vivino also like the Wine Cellar function (the topic “my cellar”), which none of the other companies have. Vivino’s sentiment is higher than other competitors though it’s like comparing Nike to Adidas, customers view them as roughly the same. We’re guessing that Vivino would prefer an Apple vs Motorola comparison. They want to be at the forefront of their field, like Apple, whilst their competitors are relics from a past time, like Motorola. Luckily, we can help you with that.

However… do the businesses differ in any way? Of course. Vivino is exceptionally good at finding and comparing prices of different wines which is something their competitors seem to lack. Hello Vino seems to be outdoing their competitors in terms of “food pairing”, which is a feature their customers seem to love! Unfortunately, customers seem to be somewhat unaware of Vivino’s food pairing.  And lastly, Delectables sharing options seem to be highly valued by customers.

Caption of all the topics from Vivino’s dashboard.

Conclusion and suggestions

If you want to be the best, use these insights. Further develop the food pairing features and implement a sharing feature. We want you to succeed, so follow our advice and enforce these changes. In order to become the best, you need to know what you lack and adapt. That’s what we at Gavagai do, we find these weaknesses and give solutions in order to fix them.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts for Vivino, Hello Vino, and Delectable that are analyzed in this article are collected from public online data published on the Appstore.

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