Insight nr. Ⅰ
The topic “product quality” occurred in 9% of the reviews and has an average grade of 1,75 / 5. Some complained about the food and the baked goods not being fresh, some even got food poisoning after eating them. It also seems that there’s a lack of hygiene, concerning both the staff and the products.
Insight nr. Ⅱ
The topic “staff” has an average grade of 1,63 / 5 and occurred in 8% of the reviews. Some of the staff had reportedly been rude, lazy and not willing to take responsibility for their mistakes – such as serving cold food or serving wrong orders.
Insight nr. Ⅲ
The topic “tables” occurred in 3% of the reviews and has an average grade of 1,81 / 5. It was mentioned that on several occasions, tables weren’t cleared nor cleaned.
Conclusion and suggestions
When analyzing’s customer review data, the message is clear. The customers are experiencing a lack of hygiene and poor product quality. Sometimes, it has even resulted in food poisoning, according to the reviews. This makes us worried. Is it safe to eat at Greggs? And is the food really good enough to be worth taking the risk? We suggest Greggs step up their hygiene routines as soon as possible.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.
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