The streaming competition sparked by Covid19

Caption of a person aiming a remote to their TV.
Photo: Iain Watson

Streaming is, and has always been a rapidly expanding market prying on the need for entertainment and relaxation. Evidently, the usage of the services tends to increase during a crisis such as Covid19 due to isolation and thusly a lack of other activities. Nevertheless, recreation or entertainment is a vital part of any humans recuperation and streaming, especially, is an easy solution to that problem. One needs only an electronic device such as a smartphone and internet in order to stream their favorite series. However, are customers satisfied with their current streaming platforms such as Netflix, Hulu, and HBO or do they long for more? Due to our curious nature, we at Gavagai decided to find out.

Why do we say this?

With every streaming service, there is a vast amount of features, though we’ve decided to focus on their “casting” capabilities, their selection of shows, and the video quality of shows. The casting capability refers to how well the streaming platform is integrated with casting devices such as Chromecast or Apple TV. Can you stream Netflix with your Chromecast and how well does it work? Apparently it doesn’t, or not at least for Hulu’s customers due to its average grade being lower than that of the average grade for the whole project. As to Netflix, we’re quite unsure… Customers rarely mention the casting integration which either means it’s non-existent or as good not to attract any reviews. HBO is, in any case, the clear winner since their casting capabilities are graded higher than their overall average grade. In all honesty, though, all services performed quite poorly on this topic.

Our streaming giants performed fairly well regarding their selection of series since all of them performed better than their overall average grades. However, HBO’s success seem to come at a great cost. Their average grade for the topic is 1,86 / 5 which is 0,3 points above their overall average grade, sure… it’s a win though it doesn’t really matter. 1,86 / 5 is still extremely bad. Netflix should also be somewhat worried as well due to their grades steadily decrease, they seem to be doing something wrong.

And at last, the video quality. With video  “streaming quality ” we refer to how we perceive the quality and not the actual quality of the shows and most often, the standard is set to 1080p. However, most services have or will cap the quality to 720p due to rising usage. Higher streaming quality equals higher bandwidth usage. Hulu is our clear cut winner due to the topic’s low occurrence suggesting that customers view the feature as seamless, this is of course very good because they view the feature as something natural, they don’t notice it. Netflix’s grade has unfortunately decreased since 2014 and HBO’s grade is at a low 1,72 / 5.

Caption of all the topics used for this comparison, from the dashboard of “Netflix”.
  • If you found this analysis interesting, you might also be interested in our analysis of Twitch!

Conclusion

Given the data, the streaming service is somewhat flawed. The casting capability is substandard whilst the selections of shows are mundane and the video quality, except that of Hulu’s, irritates customers. To further fuel the fire, customers thoroughly dislike Netflix’s customer support, Hulu’s ads and the bugs that’s troubling HBO. Nevertheless, customers will use the platform as COVID-19 is affecting our current way of life and you need something to do during the lockdown. However, if you adapt you will gain even more customers and thus, earn more money.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All the texts for Netflix and HBO that are analyzed in this article are collected from public online data published on TrustPilot, whereas the texts for Hulu are collected from the Appstore.

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