Analysis of 5 414 reviews show that the GoFundMe app is raising questions

Caption of a man throwing money around.
Photo: Nick Nguyen

The online fundraising/crowdfunding app GoFundMe offers people all over the world to raise money, and to discover fundraisers. It seems as though that the app could be easier to use.

Why do we say this?

The topic “campaign” occurred in 5% of the reviews and has an average grade of 3,68 / 5. This indicates that it’s mentioned in a negative way. Some users complained about having to recreate their campaigns since their accounts would disappear for some reason. It was also mentioned that some had problems viewing their campaigns, instead, the system tried to create a new one.

This leads us to the topic “account”, that has an average grade of 2,73 / 5 and occurred in 3% of the reviews. It seems that according to some users, it’s easy to create an account but it’s difficult to access it. It was also mentioned that some found it difficult to search for other campaigns. Some users also claimed that their accounts got suspended without any explanation.

Caption of all the topics from the dashboard fo this analysis.

Conclusion and suggestions

GoFundMe could benefit from establishing quality assurance, that could help with reporting various bugs and solve technical issues as fast as possible.

It may be that they could need to create other guidelines to clarify for instance what to do when your account gets suspended, and how to use the app when only wanting to look for other campaigns. Overall, they could try to improve the information about how to use your account and how to handle donations and campaigns.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play Store.

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