We analyzed 9 000 reviews and found that Nextdoor could be too generous with their notifications

Photo: State Farm

Nextdoor is an app that allows you to connect with your neighbors, and to get updated about what’s going on. However, it seems that some users are getting too much information.

Why do we say this?

The topic “ads” occurred in 5% of the reviews and has an average grade of 2,71 / 5. This indicates that it’s mentioned in a negative way. Some users complained that they had a difficult time knowing what’s a real post and what’s an ad. It seems that there’s too much false advertisement.

The topic “post” has an average grade of 3,01 / 5 and occurred in 5% of the reviews. It seems as though some users found it annoying to receive notifications about posts they only had liked, not wanted to participate in. Some users also mentioned that they would get notified about something that was posted recently, when in fact it turns out that it was posted several hours ago.

Nextdoor might need to look into new ways to handle the ads, since this may prevent some to use the app at all. Users need to quickly be able to distinguish what’s a real post and what’s not. Otherwise, the app may not seem authentic.

They may also need to improve the notification settings, this is so that it will be easier for users to decide what kind of posts they want to get updated about. Also, they could try to make the notifications more accurate regarding the time something was posted.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play Store.

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