Analysis of 9 000 reviews show that BharatPe may need to face the reality concerning their digital payment concept

Card, online payment, digital payment, wallet, laptop, money

BharatPe is a fintech platform that allows Indian merchants to accept digital payments. The question is, are users really making any money?

Why do we say this?

The topic “bank account” occurred in 11% of the reviews and has an average grade of 1,86 / 5. This indicates that it’s mentioned in a negative way. It was mentioned that some users of the app didn’t receive any payment to their bank accounts. It seems that as a result of this, some perceived the app to be a fraud.

The topic “customer care” has an average grade of 2,26 / 5 and occurred in 7% of the reviews. Some users complained that customer care was unresponsive. It was also mentioned that when they do get in touch with customer care, they’re not able to solve the issues.

Caption of the Gavagai explorer dashboard for this analysis.

This leads us to the topic “response” that occurred in 2% of the reviews and has an average grade of 1,36 / 5. It seems that this topic can be related to “customer care”. This is because some users claimed that customer care didn’t answer any of their calls, nor did they respond to emails they sent.

BharatPe may be in need of improving the quality assurance, this is to solve the issues regarding transactions and transfers in a more efficient way. It could also be that they need to look into their customer care. They could be more responsive to their customers if they want to be perceived as trustworthy and also to be able to solve problems faster.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play Store.

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