Analysis of 9 000 reviews show that Snapdeal needs to snap out of it: stop dealing with duplicates

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Snapdeal is an Indian shopping app that promises the best prices available. However, could it be that some customers would rather pay more for better quality?

Why do we say this?

The topic “order issues” occurred in 12% of the reviews and has an average grade of 1,97 / 5. This indicates that it’s mentioned in a negative way. Some customers were complaining about not receiving their orders in a timely fashion. It was also mentioned that some orders were wrong or that the quality of the products was poor.

This leads us to the topic “inaccurate delivery date” that has an average grade of 2,22 / 5 and occurred in 11% of the reviews. As mentioned before, it seems that some customers never received their order or that the estimated delivery date wasn’t accurate.

The topic “duplicates” occurred in 7% of the reviews and has an average grade of 1,11 / 5. Among the reviews, there were some that claimed the products not to be original. Instead, they seemed to be duplicated.

It may be that Snapdeal needs to look into how to keep their estimates accurate, regarding shipping time. They could also try to be more responsive toward customers. For instance, maybe they could compensate them when orders never arrived.

Other issues are product quality and also, that some products may be duplicated. It seems that they could be in need of finding another supplier. Either that or they may need to increase the costs in general. This is if they’re going for more high-quality products.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play Store.

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