Analysis of 4 985 reviews show invalid coupon codes annoy the customers of Nebraska Furniture Mart

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Nebraska Furniture Mart (NFM) is the largest home furnishing store in North America. They’ve got everything you need for your home and sell electronics, furniture, floorings and more. Our analysis shows a few things that this reputable company can improve for their customers.

Why do we say this?

The topic “discount” is negative for the overall grade with an average grade of 4,18 / 5. The overall average grade is 4,61 / 5. There is a negative relation between the topics “discount” and “work”. The problem seems to be that coupons and discount codes don’t work. The topic “work” has an average grade of 4,36 / 5.

Another topic that has a negative impact on the overall grade is “delivered”. It has an average grade of 4,37 / 5 and we can spot a negative relation to the topic “date”. Customers seem to have some concerns about the delivery dates not being accurate. 

There is one more relation between topics that catches our attention. The topic “website” has an average grade of 4,46 / 5 and it is related to the topic “slow”.

It can be annoying for customers to not be able to use their coupon codes. NFM should try to make sure that the coupon codes they hand out are valid. Maybe it’s possible to be clearer in the communication with the customers and inform about the validity of the coupons in a clearer way.

The delivery dates should be possible to get more accurate and it’s clearly something customers would appreciate since they do get annoyed with the current situation. It might also be a good idea to try and figure out why some customers experience the website as slow. Overall, if NFM can adjust a few small things it should be possible to boost their already high grade.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Trustpilot.

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