Analysis of 7 195 reviews show that tourists of the 300 years old Blenheim Palace complain about modern technology

oxfordshire, england, woodstock, blenheim palace, fountain, building, palace
Photo: averynichols 

Blenheim Palace is a World Heritage Site with a 300 years old history. It is Britain’s greatest palace and also the birthplace for Winston Churchill. Every year, tourists come from all over the world to experience the magnificence of the palace. In our analysis, we’ve found a few things that can be improved to maximize the experience.

Why do we say this?

The topic “rooms” is the most negative one in our analysis with an average grade of 4,12 / 5. The overall average grade is 4,35 / 5. There is a negative relation between the topic “rooms” and “open”. In the example texts, we can see one review that complains about the audio in the exhibition. Since it starts when the automatic doors between the rooms open, it can be hard to follow if you’re not the first to enter the next room. The negative relation we spotted here probably has to do with the opening of the automatic doors. Another topic related to “rooms” is “state”. It signifies that the staterooms are the main attraction since “state” is mentioned in 24% of the reviews about “rooms”.

Many reviews speak about the beautiful grounds and gardens. The topic “grounds” is mentioned in 40% of the reviews and “gardens” is mentioned in 37% of the reviews. The appreciation for the surroundings and also the historical elements aren’t surprising. The topic “history” has an average grade of 4,53 / 5 and is the most positive topic in our analyses.

In contrast to the previously mentioned topics about the greatness of Blenheim Palace, we have the topic “children”. The average grade for “children” is 4,24 / 5 which makes the topic a negative driver for the overall grade. The topic “children” has negative relations with the topics “small” and “young”. This suggests that Blenheim Palace might not be the most suitable attraction for small children. On a more positive note though, we can see that “children” have a strong relation to “maze”. The maze seems to be appreciated by children who visit the palace.

It might be a good idea to investigate why people don’t seem to like the automatic doors. Maybe there is something that can be done to make the experiences of the exhibitions better. It might also be possible to improve the environment for the kids who visit. Some may get bored by the possibly quite long visit and attractions for children could help both children and parents to make the visit more pleasurable. Too much stuff that draws attention from the palace, might, on the other hand, be counterproductive since we’ve seen that the most important thing for the visitors is the historical scenery.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Tripadvisor.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!