Analyzing 494 UrbanSitter reviews might explain why people who downloaded the app never start using it

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The UrbanSitter app wants to make it easier to find and book trusted babysitters. But when we looked at reviews about the app we saw that several people who downloaded the app never got started. One of the reasons seems to be that the approval of the profile takes too long.

Why do we say this?

Users have to pay to be able to use the app. “Payment” is mentioned in 10% of the reviews. It has an average grade of 1,84 / 5, which is lower than the overall average (2,64 / 5). Reviewers mention that if you are a babysitter, you need to pay for the background check the company will do. Similarly, if you are joining the app to search for a sitter, you will have to pay only to be able to contact a potential sitter.

If you are new to the app, you should prepare for a long waiting time to get your profile approved. “Profile” is often mentioned together with “approved” and it has a negative impact on the grade. Although they had never really begun, people mention that they stopped using the app because of the delay in the profile approval. So, if UrbanSitter wants to keep the people who sign up for the app, they should try to speed up the approval process.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play Store.

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