Analyzing 1 120 Minted reviews indicates 2019 was a tough year

Invitation, wedding, rsvp, card, paper

Minted is a design marketplace where you can connect with creative talents to create photo cards and invitations. When we looked at reviews for the company, it looked like customers became more dissatisfied in 2019. So what caused the dissatisfaction?

What does the data say?

There seems to be an issue with emails. “Email” is the topic with the lowest grade, 3,29 / 5. When “email” is mentioned together with “confirmation”, the grade is even lower. Some reviewers mention their emails got ignored by the company, while others complain they didn’t receive any confirmation for their order.

Caption of the Gavagai explorer dashboard for this analysis.

In general, people seem disappointed with customer service. “Customer service” is mentioned in 35% of the reviews and it has a negative impact on the grade. The sentiment around the topic dropped in 2019, which might be an indicator that customers were more dissatisfied this year. 

Another thing people complain about is shipping. The topic “shipment” has a negative impact on the grade and the sentiment around this topic also dropped in 2019. Since it looks like several topics became worse in 2019, we suggest Minted try to find out what went wrong this year.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Trustpilot.

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