Analysis of 1 211 reviews reveals that Hootsuite may be a waste of time

Man using phone on beach

Hootsuite helps people to manage and schedule posts to various social media platforms. But it seems as though some users are not satisfied with the AutoSchedule feature.

Why do we say this?

The topic โ€œpostโ€ occurred in 14% of the reviews and has an average grade of 2,63 / 5. This indicates that itโ€™s been mentioned in a negative way. Some users complained that they couldnโ€™t post anything to other social media platforms, this due to constant error messages. It was also mentioned that when actually being able to post images, they would turn out blurry and be of poor quality. Some also claimed that on several occasions, the auto-schedule wouldnโ€™t work.

This leads us to the topic โ€œaccountsโ€ that has an average grade of 2,05 / 5 and occurred in 8% of the reviews. As previously mentioned, some users experienced that the app wonโ€™t connect to their accounts. This prevents users to be able to automatically publish their posts.

It could be that Hootsuite may need to look into other ways to be able to connect to other platforms more conveniently. For instance, they could try to somehow work around some restrictions that may exist. This could also be what may hinder the app to be able to connect. They may need to figure out what kind of standards matches other social media platforms. In this way, the image quality could improve.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play Store.

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