Analyzing 1 933 reviews about Freshly indicates the portions are on the smaller side

Freshly delivers healthy, chef-prepared meals to your door, so you can enjoy good food at home. When we looked at reviews about Freshly, we saw that several customers canceled their subscriptions. We also found out that people were unhappy with the portion size.

Why do we say this?

Several people decided to cancel their subscriptions. When “subscription” is mentioned, it occurs along with “cancel” in more than 50% of the reviews. The topic “subscription” was talked about a lot in 2019. It seems as people had a problem to cancel their subscriptions. This was due to communication mistakes. The company was also blamed for having a business model that relies on people forgetting to cancel their subscriptions.

One reason for people canceling their subscriptions might be the portion sizes. “Portions” often occurs together with “size” and “small”. During 2019, the sentiment around “portions” dropped. Meanwhile, the related topic “small” increased in occurrence. It seems as customers were more dissatisfied with the portion sizes at the time.

If Freshly wants to avoid more people from canceling their subscriptions, they should start listening to customer feedback. This in order to find out how they can improve their service.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Trustpilot.

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