Analysis of 492 Heja app reviews indicates unimportant notifications

Photo: DocAmazon

Heja is an app that helps coaches, parents, and players communicate within your sports team. General information, team schedule, and pictures by enthusiastic parents are all shared in the same app. This makes it easy to keep track of what’s going on with the team and it makes all the mailing lists and phone calls unnecessary. The negative side with the information all gathered in the same place is that if the app crashes, nothing’s available. This is a problem visible in our analysis.

Why do we say this?

The two worst topics in our analysis are “open” and “worked”. The topic “open” has an average grade of 1,88 / 5, “worked” has an average grade of 2,76 / 5 and the overall average grade is 4,05 / 5. As we can see, these topics deviate a lot from the overall average grade and it makes them negative drivers. The main problem seems to be that app users have problems when they open the app and they say it doesn’t work. One customer describes the problem and says that the screen turns white when starting the app and that it needs a restart to work properly. It’s only 3% of the reviews that mention the topic “open” and 10% that mention “worked”. It can still be worth taking a look at this issue since the consequences are that people can’t use the app.

Some app users rate the app worse because of annoying notifications. The topic “notifications” has an average grade of 3,56 / 5. The grade is not the worst and there are quite a few reviews that mention notifications in a good way as well. Parents seem to be positive towards the notifications about upcoming games but more negative towards others. Heja should make sure that the notifications people get are interesting and important. Since the topic now is a slight negative driver for the overall grade, it should be possible to make some positive changes and boost the grade for the app.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play.

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