Analysis of 2 647 reviews show that Graze needs to make their healthy lifestyle concept worthwhile

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Graze is a snack company that provides an efficient way for customers to get healthy snacks. However, it seems that their snack boxes are not that generous.

Why do we say this?

The topic โ€œsmallโ€ occurred in 8% of the reviews and has an average grade of 4 / 5. This is lower than the average grade for the topic, which indicates that itโ€™s mentioned in a negative way. Some customers mentioned that they were disappointed with how small the boxes were. They had expected to receive more for the amount of money they had paid. 

This leads us to the topic โ€œpriceโ€ that has an average grade of 3,94 / 5 and occurred in 8% of the reviews. It seems that some customers think that some of the snack boxes are a bit too expensive. This seems to be mainly because you can easily find some of the snacks cheaper somewhere else.

It seems that Graze may need to look into possibilities to reduce the price somehow. Maybe they could, for instance, increase the amount in each snack box, in that way they could make it more priceworthy. The total price of each snack box would be higher but the price for each snack may decrease.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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