EasyPark is a parking application based in Sweden. It’s been around since 2008 and has been steadily growing to a point where it provides services in 800 cities. Though some problems that are pulling the app down have surfaced in our analysis. Users are experiencing phone batteries draining when the app is open, excessive in-app charging and information gathering that seems unnecessary.
Why do we say this?
The topics that our analysis has singled out tells us a story about what’s wrong with Easypark. Using Gavagai Explorer, we were able to pick out the topics “battery”, “charge” and “information”. These topics all points to different issues reviewers are reporting with the app. Let’s look at each one separately, starting out with “battery”.
The grade that the topic “battery” correlates to, 1,61 / 5, shows us an aspect that is lowering the overall grade of Easypark. Furthermore, it also occurs fairly frequently, almost 10% of all reviews contain the topic. If we look at topics that “battery” is typically used in combination with, we find “drains”, “used” and “background”. It seems the app is draining the battery even when it’s in the background.
Now let’s look at “charge”. This topic refers to how much money the app charges the user. It correlates to a lower than average score of 1,59 / 5, lower than the overall grade of 1,81 / 5. Reviewers seem to dislike the amounts they’re being charged.
Let’s look at the last topic we mentioned, “information”. As with the previous topics, “information” has a lower than average grade. If we look at the topics it’s used in combination with, it’s related topics, we can see why. The related topics that it’s most commonly used with are “card” and “credit”. It seems reviewers dislike that you have to give the app their credit card information. This probably also goes for information overall, such as personal information.
Easypark’s average grade on the Google play store is low, and the data above shows us why that is. All of the topics we have mentioned are pulling EasyPark’s average score down. The issue that is the most pressing is that the application drains the users’ batteries and that it charges too much for things that users think should be free. To keep spreading across the globe, Easypark needs to solve these issues.
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The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Google Play Store.
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