Analysis of 1 131 reviews reveal that Target is making its customers expect less and pay more

Photo: Farragutful

Target is the 8th largest retailer in the USA. It seems that they need to make it clear to their customers what’s for free and what’s not. 

Why do we say this?

The topic “gift card”  has an average grade of 1,42 / 5 and occurred in 14% of the reviews. This indicates that the topic is mentioned in a negative way. Some customers claimed that they were charged for what Target stated was “free” gift cards when buying products for a certain amount of money.

This leads us to the next topic “refund” that occurred in 14% of the reviews and has an average grade of 1,19 / 5. It was mentioned that customers never received their refunds promised by customer service or they were unable to get refunded. Some customers were offered gift cards instead of a refund.

Target could either stop with their gift card deals or actually let their customers have their gift cards for free without charging them. They could also benefit from taking a look at their refund policy and how to change it for the better. Customers may want to get an actual refund instead of a gift card that they, supposedly, only are able to use when purchasing something from Target.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

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