Analysis of 1 860 reviews shows that Park Seed Company needs to improve product quality: trouble in paradise?

As one of America’s oldest and largest seed company, Park Seed Company wants as many as possible to enjoy gardening. However, it might be that some customers won’t even see their plants bloom.

Why do we say this?

The topic “received” occurred in 11% of the reviews and has an average grade of 2,76 / 5. This indicates that the topic is mentioned in a negative way. Some customers complained about receiving damaged plants and also plants of poor quality. It was also mentioned that there were issues with seeds not germinating when they should have.

This leads us to the topic “email” that has an average grade of 2,02 / 5 and occurred in 6% of the reviews. It was mentioned that some customers never received any response to the emails they sent to customer service. Customers also struggle to get help when they have complaints about received products.

It seems that “email” is related to the topic “called” that occurred in 7% of the reviews and has an average grade of 2,08 / 5. Some customers mentioned that when trying to solve an issue with their order, customer service never called them back. When the customers managed to get a hold of someone, it seems that there was some experience of customer service not being able to help. In some other cases, customer service didn’t update the customer about the status of the issue.

Park Seed may need to look into finding another supplier to solve the quality issue concerning the plants and seeds not germinating. Customer service could also try to be more responsive when it comes to emails and calls from customers.

It would be beneficial if they follow up received complaints to improve customer satisfaction. Customer service may also need to be more in contact with the seed supplier to increase their knowledge about the products and shipment.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Trustpilot.

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