Review analysis of Nutmeg – just another investment management service?

Nutmeg is an online investment management service. At Nutmeg, you can invest money using a General Investment Account, ISA, Lifetime or Pension ISA. That’s what they do. Just another investment service you might think – but! – what is it that makes them stand out to the customers, compared to other alternatives? That is what we wanted to find out. So keep on reading.

What does the data say?

The topic “simple” has a high occurrence. It occurs in 45% of the texts and usually in the positive reviews. The average grade of “simple” is 4,71 / 5, which is higher than the overall average grade of 4,29 / 5 for the whole project.

The topic “simple” frequently occurs along with the topics “investment”, in 30% of the cases, and “the company”, in 22% of the cases. Customers seem to be pleased about how simple it is to invest through Nutmeg, especially compared to the other topics in our analysis, which either have a lower grade or not as many mentions.

Customers don’t seem too happy with issues related to their accounts. The topic “account” occurs in 13% of the texts and has an average grade of 3,71 / 5. This value is lower than the overall average grade of 4,29 / 5 for the whole project. The dissatisfaction is often related to the topic “time”, in 31% of the cases. We can assume that if issues related to their account take a long time to fix, customers get annoyed and tempted to write bad reviews about Nutmeg. 

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Trustpilot.

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