Analysis of 1 000 The Insole Store reviews indicates questionable sizes

Photo: Douglas Muth

The Insole Store is an online retailer of shoe insoles and inserts. They claim to be the largest, most convenient and most reliable company in the business. However good they claim to be, our analysis tells us that they aren’t perfect and that there’s still room for improvement.

Why do we say this?

The topic that derives the most from the overall average grade is “fit”. Some customers say that the insoles they buy don’t always fit their shoes. We can see that the topics “fit” and “shoe” are related. This is not a grave issue that will have to be dealt with urgently since the average grade for “fit” still is 4,46 / 5. It is, however, the topic with the most negative impact on the overall average grade of 4,75 / 5. The Insole Store could potentially address this to boost their grades even higher. It might be possible to help customers, even more, to trim the insoles and make them fit all types of shoes. One customer expresses concern about the information online about the lengths of insoles. This is possibly also something that could be improved to make insoles fit better.

Some customers were a bit concerned about ordering from a relatively unknown company but the experiences of most customers are really good. “Quality”, “service” and “price” are all very positive topics. These are signs of a flourishing company and the main way to improve the overall grade seems to be improving the insole fitting.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on TrustPilot.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!