Analysis of 655 reviews implies that Caden Lane’s customers pay too much for too low quality

Baby clothes, baby shoes

Caden Lane is a South Texas-based Baby Boutique that is run by a small team with a sense of family spirit. Although their products are marketed as high-quality, is it worth it for customers to pay such a high price?

Why do we say that?

The topic “price” occurred in 6% of the reviews and has an average grade of 3,10  / 5, which is below average. It seems that some customers think that the products they receive are of bad quality considering the expensive price.

The topic “days” has an average grade of 3,56 / 5 and occurred in 10% of the reviews. There’s dissatisfaction among the reviews regarding the delivery time frame. It was mentioned that some customers had been waiting for their purchased products for many days, those days eventually turned into months.

The topic “sent” occurred in 7% of the reviews and has an average grade of 3,30 / 5. It seems that sometimes some customers were sent the wrong products. In some cases, customers sent back their purchased product since it didn’t live up to their expectations. It could be for instance that the description of the item (such as color and fabric) didn’t match how it was perceived in reality by the customer.

Caden Lane could try to work on how they market their products. For example, they could either market them in a more realistic way or they could find a way so that the price matches the quality. They could also look into finding materials of better quality that is equal to the prices today.

When it comes to delayed deliveries, they could try to create more efficient guidelines in their team, in that way they could perhaps solve problems for their customer more quickly.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Trustpilot.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!