Analyzing 4 421 reviews about Blooms Today shows unreliable deliveries

Blooms Today offers flowers and gifts for every occasion. Every order comes with a 100% Money-Back Guarantee and the company claims that complete satisfaction is their top priority. However, looking at reviews about the company it is clear they didn’t succeed to reach complete satisfaction. Customers complain about late deliveries and misleading pictures.

Why do we say this?

Some people are disappointed with the size of the bouquet. The topic “small” has an average grade of 2,49 and it is often mentioned in connection with “arrangement” and “pictures”. Reviewers mention that the bouquet was smaller than expected from the pictures. Looking at the topic “picture”, it seems to be a general problem that what is shown in the picture may not always be exactly what is delivered.  

People are complaining about late deliveries. The topic “late” is mentioned in 5% of the reviews but in December 2019, it occurred in more than 60% of the reviews. It has a negative impact on the grade and several reviewers complain about how their bouquets arrived so late they missed the occasion it was intended for. If Blooms Today wants to live up to their name they need to investigate what happened at the end of 2019 and see how they can avoid this problem in the future.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Trustpilot.

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