Is the Magic Bullet Blender’s function hampered?


Photo: Jellaluna

The Magic Bullet Blender’s motor seems to be causing some issues according to reviewers. The motor is mentioned along with words such as “broken”, “burned” and “smell”.

We wanted to see what customers think about the Magic Bullet Blender. Therefore, we took 4 423 reviews about the blender posted on Amazon and analyzed them with Gavagai Explorer.

What do we base our findings on?

The topic “broke” seems to have a negative impact on the grade. It is mentioned in 5% of the reviews and it often occurs together with “motor” and “the blade”.

The topic “motor” is often mentioned together with “broke”, “burned” and “smell”. It has a negative impact on the grade but it was talked about more frequently in 2014, but the sentiment concering this topic is currently falling.

What can we tell from this?

While the Magic Bullet Blender has a high grade in general, some important topics dragging it down seems to be “motor”. It seems that the “motor” breaks easily and cannot handle the stress of being used without taking damage from it. Reviews mention the motor being burnt out as well as the blade breaking or being inferior to previous blades.

To further satisfy customers, it might be worth looking into the components of the product and see if there is a way to make improvements.

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