LinkedIn is the social media platform that was created by co-founder Reid Hoffman in his living room in 2002. It has since become the number one networking platform for professionals all around the world. When we analyzed 2 189 reviews about LinkedIn, we noticed that employees were not happy with the performance of the leadership. That in combination with mixed feelings regarding the perks might be a threat to LinkedIn’s employee roster.
What do we base our findings on?
Among the topics with a lower than average grade, we find “performance” (3,42 / 5). It’s often mentioned along with the topics “leadership” (34%) and “career” (20%). The net sentiment for this topic has varied over time.
Generally, “perks” are a good thing that most people appreciate. Being mentioned in 39% of the reviews, it received a slightly lower than average grade (4,12 / 5). We can see that there are mixed feelings about the topic amongst employees at LinkedIn.
On a different note, we can see that the low graded topic “performance”, frequently mentioned together with “leadership” and “career”, provides insights about what can be improved. To create a context we looked at some text examples of employee reviews that said they wish to receive more and better feedback from supervisors in order to improve their performance.
The insight about perks is especially interesting! It might be a good idea for LinkedIn to further investigate why their employees are not completely over the moon about their perks.
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The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on Glassdoor.
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