Customers are happy with Jack Black Face Moisturizer

Jack Black double-duty face moisturizer is highly appreciated by the customers. It seems that one of the main reasons why they like it is due to its sun protector factor (SPF). However, it seems that the moisturizing effect is not up to customers’ standard.

What do we base this on?

β€œSpf” (sun protection factor), is a positive driver for the overall average grade. It has an average grade of 4,49 / 5 and the overall average grade is 4,40 / 5. In 27% of the reviews, the β€œspf” is mentioned and it is a positive feature for the product.
The most significant negative driver for the overall average grade is the topic β€œdry”. With an average grade of 3,60 / 5, it is a clear negative for the overall average grade of 4,40. β€œDry” is mostly related to β€œface” and β€œskin”. Some customers complain about their skin getting dry.

The Jack Black double-duty face moisturizer has two main functions. One is to moisturize and the other is sun protection. We can see that customers are pleased with the sun protection, but opinions are more divided when it comes to the moisturizing effects. Improving the moisturizing effects of the product would likely yield even more positive feedback from already happy customers.

The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on Amazon.

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