OFFICE offers nice shoes – on a bad website

Are you looking for a new pair of shoes from Office? If you are, make sure to visit their stores instead of buying it online. When analyzing in total 1 224 customer reviews about Office, this is just one of the many conclusions we can draw from it.

Why do we say this?

The topic “stores” occurs in 26% of the texts, which is quite a lot. Customers also speak very highly about this topic – the grade is 2,44 / 5 compared to the average 1,85 / 5 for the whole project. In more than 50% of the cases, people mention stores and customer service in the same review. We can assume that the staff makes customers feel very comfortable and welcome visiting the stores. 

When we, on the other hand, dig deeper into the topic “website”, the reviews get a lot more negative. Customers seem less happy, in general, with their experience of buying online, compared to buying in-store.

The OFFICE online store could need some improvement

Overall, people seem to like the staff and the shoes Office is selling. However, we can assume that relying on that will not be helpful in the long run due to the fast development within the e-commerce industry. One of our recommendations for Office would, therefore, be to work on their website.

The research team at Gavagai performed this analysis using our AI-powered text analysis tool, Gavagai Explorer. All texts analyzed in this article are collected from public online data published on Trustpilot.

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