Karma app analysis shows users dislike notifications

Karma is a Swedish startup, founded in 2016 in Stockholm. The aim of the app is to reduce food waste by connecting consumers with surplus food from restaurants, cafes and grocery stores. Our analysis showed that users were annoyed by the notifications and account management.

Why do we say this?

Reviewers who talk about “account” seem to give a lower grade than the overall average: 1.00 / 5 compared to 2.99 / 5. It is often mentioned together with “create” and “delete”.
“Notifications” are often mentioned together with “unwanted” and it seems to have a negative impact on the grade.

Our analysis shows that one thing that seems to annoy people are the notifications that tell users to start saving food.

Users also seem to have a problem with their accounts the grade for “accounts” is really low (1 / 5) so the company should probably take a look at the problems associated with this topic. The main complaint is the inability to delete your account.

The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on Google Play.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!