Huggies review analysis implies customer disappointment regarding package size

Huggies is a company for diapers and baby wipes that have been in business for 41 years. Huggies baby wipes are natural unscented baby wipes, sold in flip-top packs with 48 wipes in each. Our review analysis indicates that people who bought this product seem to mainly have issues with the size of the package.

Why do we say that?

We can see that the topic “package” is a negative driver for the average grade. “Package” has an average grade of 4,54 / 5 and the overall average grade is 4,69 / 5. The topic is mainly related to “size”.

A few customers complain about the size of the packages, they’re either too big or they don’t resemble with customers’ expectations. The average grade of 4,54 / 5 is a good grade but it is worse than the overall average. It doesn’t seem to be a great issue but maybe something that could be improved by offering multiple sizes for the packages.

The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on Amazon.

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