Analysis of 8 000 Headspace reviews shows user dissatisfaction with the trial period

Headspace is an online platform offering guided meditations for registered users. The company was founded in 2010 by Andy Puddicombe, a former Buddhist monk, and Richard Pierson. We analyzed 8 000 reviews about Headspace and found that users are not satisfied with the trial period of the payment of the app.

Here are 4 things we found out!

“Paying” is the most talked-about topic and it seems to have a negative impact on the grade. It is found in 24% of the reviews and has an average grade of 2,4 / 5. It is often mentioned together with “subscription”. 
The topic “trial” is often mentioned together with “free” but it has a negative impact on the grade. The average grade of the topic “trial” is 2,17 / 5. Some reviewers mention that you can not do anything without paying once the trial period is over.

Headspace offers new users a ten-day trial where they can access free content. After the trial, users can either sign up for a monthly or annual subscription or continue with the free trial material. Our analysis shows that both “trial” and “paying” have a negative impact on the grade. Some reviewers think the trial is too short and that the app is useless after the trial. According to users, the subscription is expensive and overpriced. If the company wants to make meditation accessible for as many people as possible, they should consider if there is something they can do to make the app more affordable.

The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on Google Play.

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