LA Chinatown analysis shows that visitors are disappointed

Chinatown is a neighborhood in Los Angeles that includes restaurants and shops as well as residential areas. The area opened as “New Chinatown” in June 1938 and today it is a popular tourist destination. When we analyzed reviews about LA Chinatown, we noticed that visitors seemed to be disappointed with their visit. Primarily because of the size of the area and because of closed shops and restaurants.

What do we base our findings on?

The topic “small” seems to have a negative impact on the average grade, and it is often mentioned together with “disappointing”. The topic is mentioned in 11% of the reviews.
The topic “closed” is often mentioned together with “restaurants” and “empty”. It is mentioned in 6% of the reviews and has had a sinking sentiment since a few years back.

However, it seems that the area is struggling a bit. Several stores have been closed down and visitors seem to be disappointed when they compare this Chinatown to the larger one in NYC. Since this Chinatown in LA is much smaller, they need to find other ways to attract people. One example could be to focus on quality rather than quantity and offer visitors a different experience compared to the one in NYC.

The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on TripAdvisor.

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