This company claims to treat its customers as friends – but what do customers think?
Creedmoor Sports, based in Anniston, Alabama, produces equipment for precision rifle shooting. The company says that they see their customers as friends in a very tight-knit community of shooters who all share the same passion for precision rifle shooting.
We wanted to see if the company’s approach is reflected in the customer experience. Do they also see themselves as friends of the company? To analyze this, we took 1 189 reviews about Creedmoor Sports posted on TrustPilot and ran them through Gavagai Explorer.
Here are 4 things we found out!
The topic “staff” has a higher grade than the average of all topics: 4,98 / 5 compared to 4,81 / 5. It is often mentioned together with “helpful” and “knowledgeable”.
Reviewers who mention the topic “email” seem to give a lower grade than the average of all topics: 4,00 / 5 compared to 4,81 / 5. The topic is only mentioned in 3% of the reviews, which is less than average.
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“Website” has an average grade of 4,67 / 5, which is lower than the average of all topics. It is often mentioned together with “navigate” and it occurs in 6% of the reviews.
The topic “quality” has an average grade of 4,91 / 5, which is higher than the overall average. It is often mentioned together with “great” and “excellent”.
What does this mean for Creedmoor Sports?
The average grade for the topic “staff” is remarkably high, 4,98 / 5. This is an indicator that customers might feel the company’s intentions to treat them as friends.
Creedmoor Sports also seem to be appreciated for the high-quality of both products and service.
Some important topics seem to have a negative impact on the grade. Reviewers who talk about communication, particularly emails, seem to give a lower grade. Another topic that appears to lower the grade is the website. However, the topics that are correlated to a lower grade are not mentioned very often.
Want to try this kind of analysis on your own data?
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