We analyzed 20 000 reviews about Snapchat

Are filters appreciated by users?


Photo: Fquasie

Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they’re viewed. The app enables you to take a picture or video, add filters, lenses or other effects and share them with friends.

Snapchat is a very popular application and is used every day by millions across the world. We wanted to see what we could learn about Snapchat and how it is being received by users. So we took 20 000 reviews about Snapchat and ran them through Gavgai explorer. Here is what we learned!

Here are 4 things we found out!

The topic “load” occurs in 6% of the texts. It frequently occurs along with the topics snap (in 24% of the cases) and updated (in 19% of the cases). The topic indicates users complaining about excessive loading times on several features.

The topic “updated” has a grade of 2,29 / 5. This value is lower than the overall average grade of 2,51 / 5 for the project. The topic is the most mentioned among reviewers. It indicates users experiencing issues with the account or some features in the application after updates.

The topic “account” occurs in 3% of the texts. It frequently occurs along with the topics log (in 21% of the cases) and updated (in 16% of the cases). We find cases where users losing access to their account and some being unable to log in after updates.

The topic “filters” has a grade of 3,50 / 5. The topic occurs in 13% of the texts and frequently occurs along with the topic “love” (in 19% of the cases). This indicates users being content with this particular feature of the app.

What does this mean for Snapchat?

Although Snapchat is a very popular app, we have seen many trending applications rise and fall throughout this era. We think further studies on these topics can help Snapchat improve and expand even further. Something new can get old really fast and that is why the fundamental features of the application must be solid or users might look into alternatives.

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