What is the key to customer satisfaction according to the largest reseller of pickleball equipment?
Pickleball is a paddleball sport that combines elements from other racket sports, such as tennis, badminton, and table tennis. PickleballCentral is a family business located in Kent, Washington. The company launched its website in 2006 and today, it is the largest reseller of pickleball equipment on the internet.
We wanted to learn more about this pickleball company. How did it become the largest reseller of pickleball equipment? To analyze this, we took 6 327 reviews about PickleballCentral posted on TrustPilot and ran them through Gavagai Explorer.
Here are 4 things we found out!
“Customer service” is the second most talked about topic, mentioned in 27% of the reviews. It has a higher grade than the average of all topics: 4,90 / 5 compared to 4,82 / 5. It is often mentioned together with “great” and “quick” and it has been talked about slightly more during the last years.
The topics “size” and “fit” both seem to have a negative impact on the grade. The average grades are 4,59 / 5 and 4,65 / 5, which is lower than the average of all topics. “Size” is often mentioned together with “grip” and “return”.
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“Return” has an average grade of 4,69 / 5, which is slightly lower than the average of all topics. It is often mentioned together with “quick”.
Reviewers who mention the topic “selection” seem to give a higher grade than the average of all topics: 4,89 / 5 compared to 4,82 / 5. It is often mentioned together with “great” and “price”.
What can we tell from this?
Our quick analysis shows that PickleBallCentral performs well on almost all topics. Several reviewers talk about customer service and when they do, it is correlated to a higher grade. The company also seems to be appreciated for its wide selection of rackets and other equipment.
Some reviewers mention that they had a problem to find a racket that fits properly. However, the return process appears to be quick (even though the topic “return” seems to have a slightly negative impact on the grade).
In general, customer satisfaction is high and PickleballCentral seems to do a lot of things right. To ensure they continue in the same way, we suggest the company continue to listen to customer feedback regularly.
Want to try this kind of analysis on your own data?
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