A quick analysis of 327 reviews about the restaurant Noma

Is Noma living up to customers’s expectations?

Noma is a restaurant in Copenhagen that was awarded the world’s best restaurant four times between 2010 and 2014. In 2017 the old Noma closed and lost its place on the world’s most influential ranking lists. The search for inspiration was more important than Michelin stars and the restaurant has now reopened.

We wanted to see what we could learn about the visitors’ experiences of one of the best restaurants in the world. So we took 327 reviews about Noma posted on Google, and ran them through Gavagai Explorer. Some things we learned were quite interesting!

Here are 5 things we found out!

The atmosphere is top class. The average grade for “atmosphere” is 4,95 / 5 and the overall average grade is 4,57 / 5. The five most common emotive words connected to the atmosphere are “relaxed”, “fantastic”, “amazing”, “welcoming” and “friendly”.

The price is a negative driver for the overall grade. “Price” has an average grade of 4,11 / 5 and the overall average grade is 4,57 / 5. “Price” is related to “refund”.

The kitchen tour at the end is highly appreciated. The topic “tour at the end” has an average grade of 4,68 / 5 and the overall average grade of 4,57 / 5.

“The world” is positive for the overall grade. “The world” refers to Noma’s reputation as one of the best restaurants in the world. 4,66 / 5 is the average grade for “the world” and the overall average grade is 4,57 / 5.

“The staff” is a slight negative for the overall grade. The average grade for “the staff” is 4,53 / 5 and the overall average grade is 4,57 / 5.

What can we tell from this?

The kitchen tour is a major positive for the restaurant. Both the topic “tour at the end” and the topic “kitchen” are positive drivers for the overall grade. It could be a smart move to use the kitchen tour in the marketing of the restaurant since a lot of visitors really like it.

The restaurant is seen as expensive by some customers.  We can also see that the topic “price” is related to the topic “refund”. It might be worth looking into why customers have problems with refunds. A lot of customers do, however, think the experience is worth the big money. The topic “ worth” is a positive driver for the overall grade.

The reputation as one of the best restaurants in the world is positive among the customers but it also comes with high expectations. Some customer says that the experience was underwhelming for a restaurant that is supposed to be the best in the world. Others complain about the service. The atmosphere is seen as remarkable and the general opinion about Noma is very positive. 


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