Are customers disappointed with their purchase from Auto Lenders?
Auto Lenders is a company that sells pre-owned cars. They started their business in 1990 and they are the #1 pre-owned car dealership in New Jersey. Auto Lenders offer cherry-picked cars with full vehicle history.
We wanted to see what we could learn about a dealership for pre-owned cars. We took 2 739 reviews about Auto Lenders posted on TrustPilot and ran them through Gavagai Explorer. Some things we learned surprised us!
Here are 3 things we found out!
The topic “new” is a negative driver for the overall grade. We can see that customers are more negative when they discuss “new” in relation to the topics “tires” and “brakes”. The average grade for “new” is 4,75 / 5 and the overall average grade is 4,85 / 5.
“Lakewood” is positive for the overall grade. It seems like the Lakewood site is the most popular. In 5% of the reviews Lakewood is mentioned and mentioned positively. “Lakewood” has an average grade of 4,91 / 5 and the overall average grade is 4,85 / 5.
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“Friends/family” is a positive topic for the overall grade. It has an average grade of 4,90 / 5 and the overall average grade is 4,85 / 5. “Friends/family is highly related to the topic “recommend”.
What can we tell from this?
It may be a good idea to try and find out why there is a negative relationship between “new” and “tires” and “brakes”. Customers might be disappointed about having to buy new brakes or tires for their new cars.
It is interesting to see that “friends/family is related to “recommend”. It seems as if a lot of Auto Lenders’ customers have got recommendations from relatives. Apparently this can be a very effective way to spread the word about Auto Lenders.
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