We analyzed 3 727 reviews about Up North Sports

How can a company that offers outdoor equipment improve their business? 

At Up North Sports, you will find all the snowmobile gear you’ll need for racing and riding during the winter months. The family-owned company is located in the small town of Bemidji, Minnesota, but they also have a website including an online shop. In addition to snowmobile gear, they offer fishing equipment, camping gear, bikes, and clothes for the whole family.

Here are 4 things we found out!

We wanted to learn more about this company that offers snowmobile gears and other outdoor equipment. Therefore, we took 3 727 reviews about Up North Sports posted on TrustPilot and analyzed them with Gavagai Explorer.

“Customer service” is the second most talked-about topic, mentioned in 31% of the reviews. The average grade is higher than the average of all topics: 4,91 / 5 compared to 4,81 / 5. It often occurs together with “great”.

“Wrong” is often mentioned together with “size”. It has an average grade of 4,58 / 5, which is lower than the average of all topics. However, the topic only occurs in 2% of the reviews.

“Stock” has an average grade of 4,67 / 5, which is slightly lower than the average of all topics. It is often mentioned together with “website” and “size”.

Reviewers who mention the topic “price” seem to give a higher grade than the average of all topics: 4,89 / 5 compared to 4,81 / 5. It occurs in 16% of the reviews (more than average) and it has been talked about consistently over time.

What does this mean for Up North Sports?

Looking at the average grade (4,81 / 5), Up North Sports seems to be doing great. It appears that customers appreciate the customer service as well as the price.

Even though the company’s average grade is high, there are some important topics that seem to have a negative impact on the grade. It seems that a few customers received the wrong sizes. However, the average grade for “wrong” is quite high (4,58 / 5), which indicates that the company has found a suitable strategy for dealing with this issue.

Some reviewers mention that items that are out of stock should be removed from the website. We recommend Up North Sports to look closer into this to make sure they keep their customers happy and their grade high. 

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