How to stay ahead in the t-shirt design industry
SunFrog Shirts is a company that offers unique and creative custom designs. In addition to t-shirts and other clothes, they also print hats, mugs, posters, and canvas. The company claims to have a 100% satisfaction guarantee, meaning that if you do not absolutely love your purchase, they will take it back.
We wanted to learn more about custom design platforms so we decided to analyze data from SunFrog’s customers. We took 2 356 reviews about SunFrog posted on TrustPilot and ran them through Gavagai Explorer.
Here are 4 things we found out!
“Shipping” is the second most talked-about topic. It is mentioned in 21% of the reviews, often together with “quick”. Between 2016 and 2018, the topic decreased in occurrence.
“Refund” has an average grade of 2,03 / 5, which is lower than the average grade of all topics (3,62 / 5). The topic is often mentioned together with “shipping” and “full”.
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Analyzed over time, the topic “print” has been talked about less frequently. It has an average grade of 3,28 / 5, which is slightly lower than the average grade of all topics. It is often mentioned together with “quality”.
Reviewers who mention the topic “selection” seem to give a higher grade than the average of all grades: 4,78 / 5 compared to 3,61 / 5. The topic is often mentioned together with “great” and “love”.
What can we tell from this?
From our quick analysis, it appears that SunFrog’s customers appreciate the wide selection of products that are offered. The only complaint about this topic is that there might be too many choices.
When customers talk about refunds, it seems to have a negative impact on the grade. This is something SunFrog could investigate further since they claim to have a 100% satisfaction guarantee.
We could also see that some important topics were talked about more frequently some years ago. Maybe customers have become used to quick deliveries today? If that is the case, SunFrog may have to find new ways to differentiate from other custom design platforms.
Want to try this kind of analysis on your own data?
Gavagai Explorer is free to try (no credit card needed) and works in 47 languages.