Analysis of 2 921 Oral-B reviews

How important is it to be able to keep track of your tooth-brushing habits?

The brand Oral-B, introduced in 1950, is well known for their oral hygiene products, including toothpaste, toothbrushes, and mouthwashes. One of their electric toothbrushes is the 5 000 SmartSeries Power Rechargeable Electric toothbrush with Bluetooth Connectivity.

The 5000 SmartSeries toothbrush can provide real-time feedback on brushing habits. We thought it could be interesting to see what users think about this feature. Using Gavagai Explorer, we analyzed 2 921 reviews about the toothbrush posted on Amazon.

Here are 4 things we found out!

“App” is the third most talked about topic, mentioned in 13% of the reviews. The topic seems to have a positive impact on the grade but it has been talked about less frequently since 2014.

The topics “charge” and “battery” seem to have a negative impact on the grade. The average grades for the topics are 3,76 / 5 and  3,70 / 5, which is lower than the average of all topics (4,08).

“Light” has an average grade of 3,65 / 5, which is lower than the average of all topics. It is often mentioned together with “charge” and “hard”.

The topic “Track” has a higher grade than the average of all topics: 4,43 / 5 compared to 4,08 / 5. It is often mentioned together with “app” and “phone”.

What does this mean for Oral-B?

Our analysis shows some of the important topics that users talk about. The blue flashing charging light appears to be something users are annoyed by. There also seem to be negative opinions about the battery, where some reviewers mention that the battery is weak. 

However, it seems that users like to be able to keep track of their brushing habits. Several reviewers mention the app, even though this topic was talked about more frequently some years ago.

Want to try this kind of analysis on your own data?

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