12 262 aggregated and analyzed reviews about OOFOS footwear
OOFOS designs footwear using their patented foam technology combined with a biomechanically engineered footbed. The footwear is designed to absorb shock and relieve the ankles. The OOFOS brand launched in the US in late 2011 and rapidly became a hit.
We wanted to see what we could learn about OOFOS footwear and how they are being received by customers. So we took 12 262 reviews about OOFOS and ran them through Gavagai explorer. Here is what we learned!
Here are 3 things we found interesting!
The topic “plantar fasciitis” has a grade of 4,82 / 5. This value is higher than the overall average grade of 4,69 / 5 for the project.This topic indicates that people are experiencing relief from plantar fasciitis when using shoes from OOFOS.
The topic “fit” occurs in 11% of the texts and frequently occurs along with the topics order (in 25% of the cases) and shoes (in 20% of the cases).When we take a closer look on the topic, we can see that the topic indicates customers being discontent with the sizes available.
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Topic “helped” has a grade of 4,77 / 5.The topic occurs in 6% of the texts and occurs along with the topics “plantar fasciitis” (in 18% of the cases) and “pain” (in 14% of the cases). The topic indicates OOFOS footwear helping customers with pain relief.
What can we tell from this?
The overall average grade for this analysis indicates customers being satisfied with the footwear from OOFOS. However. There are some topics that provide guidelines as to what can be improved.
The topic “fit” does not necessarily mean that the order that’s placed fits customers. We found indications of customers not finding a proper size and some customers having issues with the fit although it is the right size. Making it easier to find the right size as well as follow common standards in terms of size, might improve the grade of this topic and the future satisfaction of OOFOS’ customers.
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