Can users stand the smell?
La Roche-Posay specializes in developing skincare for people with sensitive skin. They work together with dermatologists and their products are based on thermal spring water from La Roche-Posay. One of their products is the Anthelios Tinted Mineral Sunscreen, which is a face sunscreen with SPF 50.
We wanted to see how customers talk about La Roche-Posay’s products so we decided to analyze reviews about their sunscreen. We took 1 147 reviews about La Roche-Posay Anthelios Tinted Mineral Sunscreen posted on Amazon and ran them through Gavagai Explorer.
Here are 4 things we found out!
“Smell” is often mentioned together with “bad” and “strong”. It has an average grade of 3,34 / 5, which is lower than the average of all topics (4,11). During 2018, the topic was talked about more frequently and the sentiment dropped.
The most talked-about topic is “tint”, mentioned in 27 % of the reviews. The topic seems to have a positive impact on the grade.
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“Bottle” is often mentioned together with “small”. It has a lower grade than the average of all topics: 3,50 / 5 compared to 4,11 / 5. The net sentiment for the topic has decreased since 2015.
Reviewers who mention “price” seem to give a higher grade than the average of all topics: 4,36 / 5 compared to 4,11 / 5. The topic is often mentioned together with “good” and “great”.
What can we tell from this?
Our analysis shows that customers seem to appreciate that the sunscreen is tinted instead of white.
The price also seems to be a positive driver for the grade. However, some costumers seem to think that the bottle is too small.
Several customers complain about the strong smell. When we looked closer at the reviews, we saw that there was a lot of talk about this topic in 2018. We suggest La Roche-Posay investigate the topic further to see if they can improve customer satisfaction.
Want to try this kind of analysis on your own data?
Gavagai Explorer is free to try (no credit card needed) and works in 47 languages.
Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.