Is ezCater going to stay on top of catering marketplace services?
ezCater is the biggest marketplace for catering services in the USA. It has a presence in practically every state and offers food from a huge amount of franchises. They can cater to your every catering need.
We wanted to learn about ezCaters success and how they are maintaining their dominant position in the market. So we took 10 841 reviews on ezCater and ran them through Gavagai explorer. Here is what we learned!
Here are 4 things we found out!
The topic “choices” has a grade of 4,85 / 5 This value is higher than the overall average grade of 4,74 / 5 for the project. The topic occurs in 18% of the reviews and indicates that people are very satisfied with the number of food choices the company provides.
The topic “points” is a lesser mentioned topic but has a high grade of 4,8 / 5. The customers are refering to the points offered by ezCater when ordering. The points can later be used to purchase products from amazon.
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The topic “delivered” is one of the negative drivers in this project and occurs in 15% of reviews. The topic frequently occurs along with the topics order (in 37% of the cases) and lunch (in 37% of the cases). The topic indicates some customers being discontent with how the order is delivered.
What can we tell from this?
ezCater has a high overall average grade of 4,274 / 5 for the project.
We think this reflects the overall high standards of the services provided by the company. Even so, it’s important to keep up to date on factors that might cause customers to look elsewhere, especially with other players vying for market shares.
We surely found some impactful topics which upon further studies, may provide guidelines as to what and how to improve.
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