What can B-Wear Sportswear learn from customer feedback?
B-WEAR SPORTSWEAR is an online activewear retailer from Zanesville, Ohio. Their selection includes tees, hoodies, crewnecks, hats, casual apparel and more.
We wanted to see what we could learn about B-WEAR SPORTSWEAR’s strategies and approach, and how it is being received by customers. So we took 4 934 reviews about B-WEAR SPORTSWEAR and ran them through Gavagai explorer. Some things we learned really surprised us!
Here are 4 things we found out!
The topic “soft” has a high grade of 4,94 / 5. This value is higher than the overall average grade of 4,85 / 5 for the project. The topic occurs in 4% of the texts and frequently occurs along with the topics “shirts” (in 33% of the cases) and “comfortable” (in 18% of the cases). This indicates people being very satisfied with the soft feeling of the material on the shirts.
The topic “fit” has a high grade of 4,79 / 5. Even so, we think it falls below the average grade because of the indications of customers having trouble with the size of ordered products not being accurate. They tend to be smaller.
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The topic quality occurs in 36% of the texts and frequently occurs along with the topics great (in 41% of the cases) and the price (in 30% of the cases). It is the most mentioned topic in this analysis and indicates that customers are mostly satisfied with the quality of the items. But some customers argue that the quality of the item is not holding up to the price.
What can we tell from this?
The topic “fit” mentions that customers are having a hard time finding the right size sometimes. Maybe an online size recommendation/consultation can eliminate the negative drivers in that topic and drive the grades even further up.
The overall average grade for this analysis indicates that customers are satisfied with the apparel from B-WEAR SPORTSWEAR. Although a topic has a high grade it is imperative to look at what is driving that topic down. That way we B-WEAR SPORTSWEAR can look at what can be improved to expand and better meet customer demands. We surely found some topics which upon further studies helps us understand what B-WEAR SPORTSWEAR can improve.
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