Can this Italian shirtmaker offer the perfect fit?
Apposta sells shirts that are crafted in Italy using some of the world’s finest and highest quality fabrics. Customers can choose from 3 000 fabrics and all shirts can be customized to your measurements to guarantee a perfect fit.
We wanted to see how customers talk about Apposta, the Italian shirtmaker. So we took 560 reviews about the company posted on TrustPilot and ran them through Gavagai Explorer.
Here are 4 things we found out!
“Quality” is mentioned in 37% of the reviews, which means it is the topic that customers talk about the most. It has a positive impact on the grade and the sentiment has increased over time.
The topic “customer service” has a higher grade than the average of all topics: 4,84 / 5 compared to 4,58 / 5. It is often mentioned together with “great” and “excellent”. In the last three years the topic has been talked about more frequently.
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“Wrong” has an average grade of 4,11 / 5, which is lower than the average of all topics. It is often mentioned together with “measurements” and “size” but it only occurs in 2% of the reviews.
Reviewers who mention “collar” seem to give a lower grade than the average of all topics: 4,17 / 5 compared to 4,58 / 5. The topic is often mentioned together with “size”.
What does this mean for Apposta?
Based on our quick analysis, it appears that customers are satisfied with the customer service offered by Apposta as well as the quality of the shirts.
The company wants to offer the perfect shirt, with the perfect fit. However, it seems that their customers find it hard to do the measurements correctly at home. And if the measurements are not correct, the shirt will not fit. Apposta already has guides on how to take the measurement on the body but there might be other ways to make this process easier.
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