Analysis of 3 094 Shefit reviews

Sports bras from Shefit – do they actually fit?

Photo: Hans

Shefit specializes in sports bras, and the business idea is to make custom adjustable sports bra to women of all ages, athletic levels, and breast sizes. Shefit was founded in 2010 is today an international company known for its strive for inclusivity – all women should be able to find their size.

We wanted to take a closer look at Shefit and what their customers think about their products. To do this, we took 3 094 reviews about Shefit sports bras from Trustpilot and analyzed them through Gavagai Explorer. Here is what we found!

Here are 5 things we found interesting!

The topic “Customer Service” has a high grade. “Customer service” has an average grade of 4,71 / 5, which is higher than the overall grade of 4,51 / 5. The topic occurs in 9% of the texts. It is often mentioned with topics such as “great” and “amazing”.

When writing reviews about the topic “workouts”, customers are generally positive. The topic workout has an average grade of 4,71 / 5, which is higher than the average project grade of 4,51 / 5. Common related words to workouts are “love” and “fit” (9% and respectively 8% of the cases).

The topic “zipper” is mentioned in some of the negative reviews. The topic “zipper” occurs in 3% of the texts and the average grade is 3,94 / 5 while the overall average grade is 4,51 / 5.

The straps have a lower grade as well; 4,00 compared to the average grade 4,51 for the project. The topics occur in 8% of the texts and in 17% of the cases along with the topic “size” and “fit”.

The topic “fit” occurs frequently and has an average rate of 4,52 / 5. The grade lays in line with the overall average grade of 4,51 / 5 for the project. The topic occurs in 29% of the texts. It is also mentioned in 17% of the cases along with the topic “size” and “great”. “Love” is also a related word to the popular topic fit.

What does this mean for Shefit?

What conclusions can we draw from these insights? As mentioned, customers seem to have a good view of customer service. They also have a generally positive experience of the functionality of the sports bra during workouts. 

However, the straps and the zipper are somewhat criticized in the reviews. When digging deeper on the topic “the straps”, our text analyzes indicate that the bottom strap is frequently mentioned in the negative reviews. From this, it seems like Shefit could benefit from improving the product rather than focusing on the customer service which already seems to work fine according to the customers.

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