What do customers think of Shapermint?
Shapermint is a company that offers shapewear pieces from the world’s top brands in a wide range of sizes, compression levels, and cuts. They also have a strict standard for review performance: any product with less than a 3-star rating is given the boot.
We wanted to see how customers talk about Shapermint’s items. To analyze this, we took 3 625 reviews about the company posted on TrustPilot and ran them through Gavagai Explorer.
Here are 4 things we found out!
“Size” is the most talked-about topic. It is mentioned in 32% of the reviews, often together with “great” and “comfortable”. Reviewers who mention “size” seem to give a higher grade than the average of all topics: 4,21 / 5 compared to 3,54 / 5.
The topic “refund” has an average grade of 1,66 / 5, which is lower than the average of all topics (3,54). During 2019, the topic was talked about more frequently in the first part of the year (Jan-May). Since May, the topic has been talked about less.
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The topic “reviews” has a lower grade than the overall average of 2,59 / 5 compared to 3,54 / 5. It is often mentioned together with “read” and “negative”.
“Rolls” is the third most talked about topic, mentioned in 10% of the reviews. The grade is slightly higher than the average and it is often mentioned together with “size”.
What can we tell from this?
Size appears to be an important thing when buying shapewear. Our quick analysis shows that Shapermint’s customers seem to be satisfied with the sizes. When we looked closer at the reviews, we could also see that Shapermint seems to have found a good way to resolve dissatisfaction with wrong sizes – they simply send another size for free and tell the customer to give the wrong size to a friend.
However, there are some important topics that appear to be correlated to a negative grade. Customers seem to talk about refunds in a negative way. Also, several customers mention that they planned to place an order but after they read the reviews they changed their minds.
To decrease the number of negative reviews, we suggest Shapewear to investigate these important topics further and start to listen to customer feedback more continuously.
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